Here are 13 Tips and Examples To Craft a Perfect Headline

80% of readers only scan headlines.

This makes headlines a magnet for eyeballs.

Here are 13 tips and examples to craft a perfect headline

1. Use Numbers or Data

Numbers are brain candy.

It automatically helps us visualize context and organize info.

And pro tip: odd numbers work best.

Example: 7 Copywriting Tips to Turn Scanners Into Readers

2. Use A Rationale

This means nothing more than giving a good reason for why an action should be completed.

That reason should be value-driven, so they’re urged to click.

Example: 9 Uncovered Secrets to Boost Your Site’s SEO

3. Rhyme

A conducted study showed that “Rhyme as Reason” was rated as more likable, trustworthy, original, memorable, and persuasive.

Example: Delightfully Capable. Surprisingly Affordable. (h/t Apple)

4. Use Alliteration

Alliteration is the repetition of the same sound in a series of words.
It’s poetic like fashion makes it easy to remember.

Example: Don’t Dream it. Drive it. (h/t Jaguar)

5. Avoid Sound Smart Adjectives

Using sound smart adjectives doesn’t make you sound smart.

Consumers can read right through the BS.

Bad Example: 7 efficacious copywriting tips.

Good example: 7 persuasive copywriting tips.

6. Offer A Test

It’s nearly irresistible to pass up a challenge.

That makes using offering a test a clickable headline.

Example: Does your site pass the SEO test?

7. Drop a Hint

When we’re hit with a cliffhanger -- we’re intrigued.

We naturally want to know the answer.

This works for headlines too.

Example: This Instagram Ad Secret Dropped Conversation Rates by 20%

8. Share Your Experience

People connect with people.

Sharing your experience is a great way to connect with your audience and build trust.

Example: What I learned about going viral after writing 50 Twitter threads.

9. First 3 Words. And Last 3 Words.

Because people are scanners, the first 3 words and the last 3 words are the most important.

Start with a punch. And end with one too.

Example: (7 Facebook Ads) That I Used (To Increase Sales)

10. Get To The Point

Don’t waste any words.

Wasted words equal wasted time.

Start with a keyword.

Then get to the point.

Example: Better soles. Stronger feet.

11. Open-Ended Questions

Open-Ended questions spark discussion.

Perfect for creating an engaged audience.

Example: Is it a good idea to invest in Bitcoin?

12. Close-Ended Questions

On the other hand, close-ended questions spark curiosity.

Example: Did you invest in Bitcoin too late?

13. Problem. Solution.

Address the problem.

Express the solution.

Example: Your sale page doesn’t convert. Here’s how to fix that.

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